Being in a Digital Era, having a website is very important as well as the first step to digitalize a business. A website is the best way for digital promotions and creating your web presence over the internet.
But If your website is still the same as it was 5 years ago when you planned your business or when you decided to get a website built for you, my friend you’re website is digitally as well as technically out of trend. A website is the online face of your business. And if you don’t update your website from time to time, people would never come to know about your latest products and services, how your business may have helped others. How your customers feel about your services.
Listed below are some top reasons why you need to refresh your website.
1- Updated Marketing Strategies:
In years after you started your business you must have come across –
various marketing ideas and strategies. You also must have upgraded your business plan and marketing strategies. Most of the times you can use your website to achieve your marketing goals. As the web is a wide space to showcase your business.
2- Fresh Content:
When someone visits a website or let’s assume if you visit any website what would be the first thing that you would like to read. The latest or recent content regarding your interests. You would not like to surf a website that has a years-old content design pattern that has become very ancient in today’s times. Fresh content is pleasing to visitor’s eyes and as well as keep your visitor engaged if you keep updating your website’s content.
3- Google Likes updates:
What is the meaning of having a website that does not reach its potential customers/visitors. Websites that are updated content-wise as well as design and user interference tend to rank and appear at better positions compared to those which are not updated from time to time.
4- Reflect Business Growth and Changes:
With a website, you reflect your business. Your website must showcase your business and brand perfectly. Get your website redesigned and refreshed according to your business updates.
5- Mobile Friendly and Responsive:
With rising trends in the use of mobile phones and various devices. People use their mobile phones most times of the days. Your website must be responsive and look attractive in mobile phones. Earlier websites were not designed with the purpose of mobile accessibility.
6- To Create new content and blogs:
Blogs are an important part of the online marketing of your business. You should upgrade your old website to a new one through which you can share blogs related to your business.
Your website loading time and speed matter a load in terms of google indexing. While upgrading your website you should keep in mind that your website is fast and has a good page index score.
8- Call To Actions:
CTAs are very important elements of a website nowadays. CTAs increase the percentage of your conversion on a drastic ratio difference. An ideal website must have at lead one to three CTAs on its landing page.
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