We all must be familiar with the terms website and mobiles. But why we need a mobile-optimized website?
Mobile optimization is known as the process or practice to ensure that our website is easily accessible and responsive to mobile users.
Every passing year the proportion of users on mobile is increasing on a large scale. People tend to use mobile phones or tablets for accessing /browsing on the web. With time most of the business has upgraded their technology but still, some businesses are not using mobile-optimized websites.
Mobile optimization deals with a site design, site layout, page speed and many more things to make your website mobile optimized. A mobile-optimized website is different from a mobile-friendly website.
Given Below are some reasons why you must invest in a mobile-optimized website :
1- Reach More Customers: Your probability of reaching potential customers increases at a very high rate. As most of the customers, today spend more time on mobile phones, that they spend on sitting on their desktop. Most humans use mobile phone 50-70% time of the day. And also check their phones within every interval of 20-30 minutes in an hour. Thus having a mobile-optimized website can increase your customer reach.
2- Switch to Advance technology & latest trends: When you decide to switch to a mobile-optimized website that has a well maintained and well-managed page-speed, indexing, and an attractive user interface as well as an interactive user experience. People tend to use things that are easy to use and also creatively interactive while they use it. Some examples for a nice UI & UX can be good CTAs, popups, etc.
3-Improve Search Engine Ranking: if your website is both mobile-friendly and mobile-optimized. Your search engine rank improves. Most of the search engines index websites at good ranks if they are optimized for all types of devices and screens. Google also indexes your website based on your page speed over various devices.
4- Increase Your E-commerce Sale: If you are an e-commerce start-up and still have not initiated the application for your business. You must be more careful and aware of the mobile-optimized website development. As those sellers are likely to sell 2x -3x better who have mobile-optimized and faster-loading websites than those who didn’t pay attention to the facts.
5- Create An Impressive User Experience: Having a mobile-optimized website creates an impressive impact on the user and changes the thought process of the user. The user believes that you are an expert in your field and also stays on your website a lot longer than if he faces inconvenience while visiting your website for research or service.
6- Social Media Optimization: People mostly use their mobile phones to access their social media handles and accounts. Thus if they use your website and find something useful and worth sharing, it would be easier and more convenient for the user to share on his/her timeline, status, etc.
Conclusions: The points may go on and on, but the trend and requirement for mobile applications and habit of mobile browsing even while one is having lunch, sitting in metro. waiting for a bus or train, won’t change and most people tend to look up for new pieces of information and creative content on their mobile phone. It is considered that by 2021, 80% of the website traffic is going to be smaller devices such as mobile phones, tablets, etc. Thus it has become very important to optimize your website mobile friendly.
To revamp your website or for a new mobile optimized website: Contact us